Our works.
Forest Retreat & Spa
Branding & Visual Identity·IT Development·Marketing·Photo & Video
Branding & Visual Identity·IT Development·Marketing·Photo & Video
Forest Retreat & Spa
The oasis of tranquility in the heart of Oltenia – where nature and brand breathe in unison
In a place where time flows differently, Forest Retreat & Spa has managed to turn peace and nature into a complete wellness concept.
Located in Măciuca, Vâlcea County, the center is now one of the most complex relaxation destinations in southern Romania — a space where the balance between body, mind, and nature is more than a promise: it’s an experience.
The collaboration between BaumPixel and Forest Retreat & Spa began at a time when the brand was almost unknown to the public.
Our challenge was to build from scratch the identity, digital presence, and communication strategy of a premium concept located in a less accessible area.
A complete project – from idea to conversion
We are proud to have partnered with our client to bring to life a complex and ongoing project that continues to evolve with the brand itself.
We built the project from the ground up — starting with a new design interface and a customized sales platform, created to deliver a modern and intuitive user experience. These were seamlessly integrated into a coherent marketing strategy, with clear brand positioning and creative campaigns that defined Forest’s presence both online and offline.
The entire visual universe — from professional photography and videography to brand identity design, media content, storytelling, and social media communication — was crafted entirely by the BaumPixel team, alongside ongoing IT support and digital management.
Our approach is holistic and user-centered. We believe that successful products and services do not exist in isolation, but are perfectly integrated into people’s lives and emotions.
Once the areas with the greatest potential were identified, our strategy, design, and development teams worked together to deliver next-generation execution — both online and offline.
Brand philosophy
The Forest Retreat & Spa philosophy is built on simple yet profound ideas: relaxation, fitness, nutrition, education, and friendship.
Their mission is to help guests create personalized wellness rituals based on trust, rediscover their inner balance, and live in complete harmony with nature.
Through coherent strategies and creative content, BaumPixel transformed Forest into a strong, recognizable, and in-demand brand — generating consistent traffic and real conversions into bookings.
Today, Forest Retreat & Spa stands as proof that when strategy, creativity, and technology work together, the result is more than visible — it’s felt.
Spice up your brand and eXpand your business.
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BaumPixel
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to