Bacolux Hotels Romania

Every brand has a story. We give it a voice, a direction, and a presence. At BaumPixel, we transform ideas into identity and visions into results that matter.

Strategic partnership. Shared vision. Real performance.

The story of the collaboration between BaumPixel and Bacolux Hotels Romania is one of growth, trust, and continuous evolution.
A hotel group in full expansion, with a clear vision for the future of Romanian tourism, Bacolux Hotels brings together four distinct destinations, each with its own character and identity:
Bacolux Afrodita Resort & Spa and Bacolux Diana Resort in Băile Herculane — symbols of relaxation and rejuvenation,
Bacolux Santis Resort & Spa in Covasna — the modern center of balneal therapy,
and Bacolux Koralio in Eforie Nord — the seaside hotel where summer energy meets modern comfort.

A partnership built on strategy and results

Our collaboration began in 2020, with branding and graphic design services aimed at defining a unified and refined visual identity for the entire group.
Soon after, the partnership evolved into a comprehensive strategic collaboration through which BaumPixel became, in practice, the complete marketing, visual communication, and online development department for Bacolux Hotels Romania.

Today, we coordinate and develop the group’s entire marketing ecosystem — from strategic planning and integrated digital campaigns (Meta, Google, YouTube, programmatic & display) to visual identity, photo-video content, design, and online development.
We manage every detail — from communication and advertising strategy to performance optimization and results monitoring.

Marketing with direction. Communication with purpose.

In just a few years, this partnership has become a model of synergy between creativity and strategy, proving that effective marketing is not only about campaigns, but about vision, consistency, and flawless execution.
Each Bacolux hotel has its own personality, and our mission is to bring it to life through clear, cohesive, and strategic communication.

Through insightful analysis, smart planning, and meaningful campaigns, we’ve helped position Bacolux among Romania’s leading hotel groups — with a strong digital presence and a modern, recognizable image.

Today, Bacolux Hotels Romania means more than hospitality — it represents a powerful, coherent, and dynamic brand that continues to grow through innovation, strategy, and intelligent communication.

BaumPixel – Partnerships that turn ideas into measurable results and brands into market leaders.